Prairie Gentian®

The 2018 AKQA/Cannes Future Lions Awards brief was simple: connect an audience of your choosing to a product or service from a global brand in a way that wasn’t possible three years ago.

During the same time in 2018, the Refugee Crisis was still an urgent issue needing as much help as possible. And so this was the audience and issue I thought necessary to work on. 
Solidarity is the official crypotcurrency for the Refugee Nation using blockchain technology to allow a borderless currency for borderless movement. Money cannot be lost or stolen and the currency can also be used by the rest of the world in support of the crisis; with donors being able to see exactly where their money has gone. Corruption can be put to and end and the vulnerable can be protected. 

© Joel Davies - 2019  All rights reserved.