A Bloody Good Day

Prairie Gentian®

Alice Lengereau and I won a D&AD New Blood 2019 Pencil for this LADBible and Creative Cloud work. The brief asked us to use Creative Cloud to bring about real life positive change through LADbible’s channels. Our answer, A Bloody Good Day.

The world needs younger blood donors. In the UK alone we need 200,000 new donors a year: a new generation needs to be engaged with the matter.
That's why on the 14th of June —World Blood Donor Day— LADbible, with the help of Adobe CC, are devoting the day across all channels to show you everything there is to do with giving blood.

It's going to be A Bloody Good Day.

© Joel Davies - 2019  All rights reserved.